Your time is money.
Literally.
Stop burning hours
on impulse buys.
Translate every price into work hours after tax. Stop chasing price tags — start owning your time.
Work time (price ÷ hourly wage)
15 min
5 $ ÷ 20 $/h
True hourly cost (price ÷ lifespan)
15 $/h
Lifespan 20 min
How it works
Four steps to conscious spending
- 01
Enter your hourly wage
Type in your salary after tax. We calculate what every hour you work is actually worth to you.
- 02
Type, scan or speak the price
Add purchases manually, scan the price tag with your camera, or say "coffee for 5 dollars" – AI fills it in for you.
- 03
Decide consciously
See exactly how many hours of your life the purchase costs. Buy or skip – and track the freedom you reclaim.
- 04
Weekly review of your spending
Every week you get a breakdown of purchases, patterns and trends – so you see where your time really goes.
Time & money
Questions about hourly wage and work time per purchase
How do I calculate my hourly wage after tax?+
Take your monthly net salary and divide by your monthly work hours (typically about 160). The result is your net hourly wage.
How do I calculate what a purchase costs in work hours?+
Divide the price by your hourly wage after tax. If something costs $200 and you earn $20/h net, you've worked 10 hours for it.
Should I use gross or net wage?+
Net wage (after tax) gives the most honest picture — it's the money you actually receive and can spend.
What's the true hourly cost of a product?+
The price divided by how many hours you actually use it. A $300 jacket worn for 300 hours costs $1/h.
How do I avoid impulse buys?+
Translate the price into work hours before paying. When $50 becomes "2.5 hours of my week", the decision gets concrete.
How much do my subscriptions cost in work hours per year?+
Add up monthly fees × 12 and divide by your hourly wage. $80/mo = $960/yr ≈ 48 hours at $20/h net.
Why does $50 feel small in the store but big in work hours?+
The brain compares price to wallet, not to time. Seeing the sum as hours of your life triggers a longer-term valuation.
Is it worth buying expensive and durable vs cheap and disposable?+
Calculate the hourly cost over lifespan. Items that last long and are used often win when you divide price by usage hours.